WE-教案 | Chris Anderson: TED's Secret to Great Public Speaking-视频资源

教案 | Chris Anderson: TED's Secret to Great Public Speaking

演讲TED Talks带教案技能训练

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TED成功演讲秘诀

CHRIS ANDERSON: TED's secret to great public speaking
TED成功演讲秘诀

难度级别：★★★

燕山大学刘立军宋葳编写

◆INTRODUCTION

There's no single formula for a great talk, but there is a secret ingredient that all the best ones have in common. TED curator Chris Anderson shares this secret - along with four ways to make it work for you. Do you have what it takes to share an idea worth spreading?

◆BEFORE VIEWING

TASK 1: VOCABULARY PREVIEW

1.cliché n. a phrase or an idea that has been used so often that it no longer has much meaning and is not interesting 陈词滥调；陈腐的套语。例如：She trotted out the old cliché that ‘a trouble shared is a trouble halved. ’ 她又重复了“与人说愁愁减半”的陈词滥调。

2.manipulative adj. (disapproving) skilful at influencing sb. or forcing sb. to do what you want, often in an unfair way 善于操纵的；会控制的；会摆布人的

3.ringside n. the area closest to the space in which a boxing match or circus takes place （拳击场或马戏表演场等的）场边，台边区。例如：
○According to law, a doctor must be present at the ringside. 按法律规定，场边必须有一名医生。
○a ringside seat靠近拳击台的观察席位

4.tangle n. a state of confusion or lack of order 混乱；纷乱。例如：His financial affairs are in a tangle. 他的财务一塌糊涂。

5.teem with: teem with sth. (usually be teeming with sth.) to be full of people, animals, etc. moving around 充满，遍布，到处都是（移动着的人、动物等）。例如：
○The streets were teeming with tourists. 大街上游人如鲫。
○a river teeming with fish盛产鱼的河流

6.kitten n. a young cat 小猫

7.adorable adj. very attractive and easy to feel love for 可爱的；讨人喜爱的。例如：What an adorable child! 多可爱的小孩呀！

TASK 2: TOPIC PREVIEW
Work in pairs and discuss the following question.

How to make a successful English speech?

◆VIEWING
TASK 3:
Read the table. Then watch the video and fill in the blanks with the information you hear.

Topic		Secret to great public speaking
Introduction		And even though these speakers and their topics all seem completely different, they actually do have _________________________. And it's this: Your number one task as a speaker is to transfer into your listeners' minds an extraordinary gift - a strange and beautiful object that we call an _____________________.
	Example	l Haley Van Dyck l Sir Ken Robinson l Chris Anderson l Elora Hardy l Chimamanda Adichie
		Your mind is teeming with ideas, and not just randomly. They're carefully linked together. Collectively they form an amazingly complex structure that is your personal worldview. It's your brain's __________________. It's how you ______________ the world. And it is built up out of millions of __________________.
		Now, different people's worldviews can be __________________.
	Example	l Dalia Mogahed
		Ideas are the most powerful force ______________________.
Body		So if you accept that your number one task as a speaker is to ____________________________ inside the minds of your audience, here are four ___________ for how you should go about that task:
	Guideline 1	Limit your talk to just _______________________.
		You have to give _______, share ________, make it vivid. So pick one idea, and make it the through-line running through your entire talk, so that everything you say links back to it in some way.
	Guideline 2	Give your listeners _______________________.
		If you can reveal a disconnection in someone's worldview, they'll feel the need to _______________. And once you've sparked that desire, it will be so much easier to ______________________.
	Guideline 3	Build your idea, piece by piece, _________________________ that your audience already understands.
		You use the power of language to _______________ that already exist in your listeners' minds - but not your language, their language.
	Guideline 4	Make your idea worth ______________________.
		But if you believe that the idea has the potential to ___________________ someone else's day or change someone else's perspective for the better or inspire someone to do something differently, then you have the ___________________________ to a truly great talk, one that can be a gift to them and to all of us.

◆AFTER VIEWING

TASK 4:
Work in group and discuss the following question.

What do you think of this speech?

SUGGESTED ANSWERS

◆BEFORE VIEWING

TASK 2

Everyone recognizes the importance of speaking English well in public, knowing that what we say and how we say it determine to a very great extent the opinion that other people form about us. However, how to make a good public speech in English puzzles us a lot.

Perhaps the chief thing about speaking English is not too afraid of it. There is no real need to be nervous and you should try to avoid showing nervousness. Here are some points.

Above all, take it easy, relax, just go out and talk about your chosen subject until you are cut off. During your speech, you must know how to emphasize your points, say, to alter the pitch or your voice, to pause before or after an important point, to express a sentence very deliberately, and so on. In this case, to make everyday imitation of speakers on TV, on radio, on records is the right way.

Besides, reading aloud does help to improve your speech. It gives you the opportunity to practice many skills, such as pausing at the right place, varying your speed, setting the right tone and developing a feeling for the spirit or mood or what you're reading.

All these things mentioned above are important in making an English public speech.

◆VIEWING

TASK 3

◆AFTER VIEWING

1. one key common ingredient
2. idea
3. operating system
4. navigate
5. individual ideas
6. dramatically different
7. shaping human culture
8. build an idea
9. guidelines
10. one major idea
11. context
12. examples
13. a reason to care
14. bridge that knowledge gap
15. start building your idea
16. out of concepts
17. weave together concepts
18. sharing
19. brighten up
20. core ingredient

TASK 4

I've watched this video carefully and I think this is really a great video. It makes the idea come across beautifully and effectively. The content is also extremely interesting. The advice given in the talk not only for doing a TED talk, but also for having public speaking in general. However, if I were the speaker, I would like to change the order of the points. I think the fourth point could come first, because if you have nothing worth sharing, then there's no point in preparing the talk.

ATTACHMENT: TED's secret to great public speaking

CHRIS ANDERSON TED's secret to great public speaking

00:12
Some people think that there's a TED Talk formula:
00:15
"Give a talk on a round, red rug."
00:17
"Share a childhood story."
00:18
"Divulge a personal secret."
00:20
"End with an inspiring call to action."
00:23
No. That's not how to think of a TED Talk. In fact, if you overuse those devices, you're just going to come across as clichéd or emotionally manipulative.
00:32
But there is one thing that all great TED Talks have in common, and I would like to share that thing with you,
00:39
because over the past 12 years, I've had a ringside seat, listening to many hundreds of amazing TED speakers, like these. I've helped them prepare their talks for prime time, and learned directly from them their secrets of what makes for a great talk.
00:53
And even though these speakers and their topics all seem completely different, they actually do have one key common ingredient. And it's this: Your number one task as a speaker is to transfer into your listeners' minds an extraordinary gift - a strange and beautiful object that we call an idea.
01:15
Let me show you what I mean. Here's Haley. She is about to give a TED Talk and frankly, she's terrified.
01:22
(Video) Presenter: Haley Van Dyck!
01:23
(Applause)
01:30
Over the course of 18 minutes, 1,200 people, many of whom have never seen each other before, are finding that their brains are starting to sync with Haley's brain and with each other. They're literally beginning to exhibit the same brain-wave patterns. And I don't just mean they're feeling the same emotions. There's something even more startling happening.
01:50
Let's take a look inside Haley's brain for a moment. There are billions of interconnected neurons in an impossible tangle. But look here, right here - a few million of them are linked to each other in a way which represents a single idea. And incredibly, this exact pattern is being recreated in real time inside the minds of everyone listening. That's right; in just a few minutes, a pattern involving millions of neurons is being teleported into 1,200 minds, just by people listening to a voice and watching a face.
02:24
But wait - what is an idea anyway? Well, you can think of it as a pattern of information that helps you understand and navigate the world. Ideas come in all shapes and sizes, from the complex and analytical to the simple and aesthetic.
02:40
Here are just a few examples shared from the TED stage. Sir Ken Robinson - creativity is key to our kids' future.
02:47
(Video) Sir Ken Robinson: My contention is that creativity now is as important in education as literacy, and we should treat it with the same status.
02:55
Chris Anderson: Elora Hardy - building from bamboo is beautiful.
02:59
(Video) Elora Hardy: It is growing all around us, it's strong, it's elegant, it's earthquake-resistant.
03:05
CA: Chimamanda Adichie - people are more than a single identity.
03:09
(Video) Chimamanda Adichie: The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete.
03:19
CA: Your mind is teeming with ideas, and not just randomly. They're carefully linked together. Collectively they form an amazingly complex structure that is your personal worldview. It's your brain's operating system. It's how you navigate the world. And it is built up out of millions of individual ideas.
03:38
So, for example, if one little component of your worldview is the idea that kittens are adorable, then when you see this, you'll react like this. But if another component of your worldview is the idea that leopards are dangerous, then when you see this, you'll react a little bit differently. So, it's pretty obvious why the ideas that make up your worldview are crucial. You need them to be as reliable as possible - a guide, to the scary but wonderful real world out there.
04:09
Now, different people's worldviews can be dramatically different. For example, how does your worldview react when you see this image:
04:19
(Video) Dalia Mogahed: What do you think when you look at me? "A woman of faith," "an expert," maybe even "a sister"? Or "oppressed," "brainwashed," "a terrorist"?

04:33
CA: Whatever your answer, there are millions of people out there who would react very differently. So that's why ideas really matter. If communicated properly, they're capable of changing, forever, how someone thinks about the world, and shaping their actions both now and well into the future. Ideas are the most powerful force shaping human culture.
04:55
So if you accept that your number one task as a speaker is to build an idea inside the minds of your audience, here are four guidelines for how you should go about that task:
05:04
One, limit your talk to just one major idea. Ideas are complex things; you need to slash back your content so that you can focus on the single idea you're most passionate about, and give yourself a chance to explain that one thing properly. You have to give context, share examples, make it vivid. So pick one idea, and make it the through-line running through your entire talk, so that everything you say links back to it in some way.
05:33
Two, give your listeners a reason to care. Before you can start building things inside the minds of your audience, you have to get their permission to welcome you in. And the main tool to achieve that? Curiosity. Stir your audience's curiosity. Use intriguing, provocative questions to identify why something doesn't make sense and needs explaining. If you can reveal a disconnection in someone's worldview, they'll feel the need to bridge that knowledge gap. And once you've sparked that desire, it will be so much easier to start building your idea.
06:09
Three, build your idea, piece by piece, out of concepts that your audience already understands. You use the power of language to weave together concepts that already exist in your listeners' minds - but not your language, their language. You start where they are. The speakers often forget that many of the terms and concepts they live with are completely unfamiliar to their audiences. Now, metaphors can play a crucial role in showing how the pieces fit together, because they reveal the desired shape of the pattern, based on an idea that the listener already understands.
06:45
For example, when Jennifer Kahn wanted to explain the incredible new biotechnology called CRISPR, she said, "It's as if, for the first time, you had a word processor to edit DNA. CRISPR allows you to cut and paste genetic information really easily." Now, a vivid explanation like that delivers a satisfying aha moment as it snaps into place in our minds. It's important, therefore, to test your talk on trusted friends, and find out which parts they get confused by.
07:15
Four, here's the final tip: Make your idea worth sharing. By that I mean, ask yourself the question: "Who does this idea benefit?" And I need you to be honest with the answer. If the idea only serves you or your organization, then, I'm sorry to say, it's probably not worth sharing. The audience will see right through you. But if you believe that the idea has the potential to brighten up someone else's day or change someone else's perspective for the better or inspire someone to do something differently, then you have the core ingredient to a truly great talk, one that can be a gift to them and to all of us.

时长：8.0分钟

来源：刘立军宋葳 2017-09-20

教案 | Chris Anderson: TED's Secret to Great Public Speaking

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