The Brightest Heaven of Invention

The Brightest Heaven of Invention
标准 2968

史蒂夫·乔布斯的传奇壮大了硅谷的创新神话,他在父母的车库里开始创业,建立了苹果公司,继而将之发展成世界上最有价值的公司。他没有发明很多东西,但他是一个将概念、艺术和技术融为一体,开创未来的大师。

The Brightest Heaven of Invention


 


The saga of Steve Jobs is the Silicon Valley creation myth writ large: launching a startup in his parentsgarage and building it into the world's most valuable company. He didn't invent many things outright, but he was a master at putting together ideas, art, and technology in ways that invented the future. He designed the Mac after appreciating the power of graphical interfaces in a way that Xerox was unable to do, and he created the iPod after grasping the joy of having a thousand songs in your pocket in a way that Sony, which had all the assets and heritage, never could accomplish. Some leaders push innovations by being good at the big picture. Others do so by mastering details. Jobs did both, relentlessly. As a result he launched a series of products over three decades that transformed whole industries:


 


The Apple IIwhich took Wozniak's circuit board and turned it into the first personal computer that was not just for hobbyists.


 


The Macintosh, which begat the home computer revolution and popularized graphical use rinter faces.


 


Toy Story and other Pixar blockbusters, which opened up the miracle of digital imagination.


 


Apple stores, which reinvented the role of a store in defining a brand.


 


The iPod, which changed the way we consume music.


 


The iTunes Store, which saved the music industry.


 


The iPhone, which turned mobile phones into music, photography, video, email, and web devices.


 


The App Store, which spawned a new content-creation industry.


 


The iPad, which launched tablet computing and offered a platform for digital newspapers, magazines, books, and videos.


 


iCloud, which demoted the computer from its central role in managing our content and let all of our devices sync seamlessly.


 


And Apple itself, which Jobs considered his greatest creation, a place where imagination was nurturedapplied, and executed in ways so creative that it became the most valuable company on earth.


 


Was he smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. He was, indeed, an example of what the mathematician Mark Kac called a magician genius, someone whose insights come out of the blue and require intuition more than mere mental processing power. Like a pathfinder, he could absorb information, sniff the winds, and sense what lay ahead.


 


Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will place him in the pantheon right next to Edison and Ford. More than anyone else of his time, he made products that were completely innovative, combining the power of poetry and processors. With a ferocity that could make working with him as unsettling as it was inspiring, he also built the world's most creative company. And he was able to infuse into its DNA the design sensibilitiesperfectionism, and imagination that make it likely to be, even decades from now, the company that thrives best at the intersection of artistry and technology.

  • 字数:518个
  • 易读度:标准
  • 来源: 2016-07-28