如何介绍产品,以口红为例

小小一支口红,在女性心中的地位不输一只精美的包包,或是一件新潮的时装。口红的存在,让迷人的色彩驻足于唇齿之间,也让世人看见了人类爱美的天性是如何改变着整个世界:在一涂一抹之间,支撑的可是金额数以亿计的化妆品行业。口红并不是现代社会的产物。早在公元前5000年,苏美尔人便已开始使用带色的矿物和植物色素涂抹在脸颊和嘴唇上,以达到美容的目的。我国女性使用口红的历史也十分悠久,在唐朝,贵族妇女使用檀色注唇,这一化妆术沿用至后世的各个朝代。但说到现代口红的兴起,则仅仅是过去一百年中的事情。1915年,美国人Maurice Levy发明了世界上第一支金属管口红,小巧的外形和便携的特性为口红的流行奠定了基础。之后发生的事情,想必大家都能归纳出来:不同品牌、不同色号、不同质地的口红争奇斗艳,唇彩、唇釉、唇棒等不同口红形态也应运而生。然而,就是这么一支精致小巧的口红,蕴含着不少的学问。从使用角度来说,有打底、上色、卸妆等步骤;从挑选口红来说,除了选择自己心仪的品牌和种类,还要在色号上大动脑筋:什么颜色适合自己的肤色,什么颜色搭配什么类型的妆容、服饰、场合等等等等。因此尽管“网购”“代购”盛行,但挑选口红,消费者还是会到柜台进行试色,请教专柜小姐帮助自己选择。正因如此,化妆品柜台的服务员除了充分了解产品的特性,还需要具备专业的化妆能力,才能为顾客挑选最好的搭配方案,而口红便是其中非常关键的一环。今天的微课就将为大家介绍如何用英语介绍口红,从而扩展到如何介绍各类产品,以小见大,拓展语言的能力。

抱歉机器人,你被炒鱿鱼了

The Henn Na Hotel in Japan, which from 2015 has employed almost 250 robots to meet guests' needs, is cutting back on automation after its experiment failed to reduce costs or workload for employees.位于日本的海茵娜酒店为了满足宾客的需求,从2015年开始引进了大约250个机器人,但却没能减轻雇佣成本或员工负担,因此该酒店正在大幅减少机器人的数量,让它们“下岗”。The hotel will reduce its robotic workforce by more than half and return to more traditional human-provided services for guests, though it will maintain a number of robots in areas where it found them to be effective and efficient. Its change of direction can offer lessons for companies that are pursuing robotic solutions for customer service roles.酒店内有过半的机器人将面临“被炒鱿鱼”的命运,取而代之的是更为传统的人工服务,但是工作效果比较好的一些机器人则会被保留在原有的岗位上。很多企业想要通过机器人来解决客户服务方面的问题,而酒店将机器人“炒鱿鱼”这一案例则给它们上了一课。The hotel utilized a host of robots including in-room voice assistants and a robotic concierge. It also put robots to work behind the scenes to complete tasks such as sorting and transporting luggage. While robots moving luggage into and out of storage containers or around the hotel has proven to be useful, most of the other deployments have not, for a variety of reasons.在这家酒店内机器人无处不在:客房内有语音助手机器人,房外有机器人门房,还有机器人专门负责行李的挑拣和运送。尽管行李机器人在实际运用中的效果还算不错,但其它的机器人则是状况百出。Foremost among these is the growing obsolescence of some of these robots, with units like the in-room assistants leaving customers frustrated with their experience. In other instances, robots didn't actually eliminate the need for workers, such as at the check-in desk, where robots designed to look like dinosaurs greeted guests but still needed humans to make copies of passports, for example.各类问题中最突出的要数部分机器人的陈旧过时,它们渐渐跟不上时代的步伐,例如房内机器人助手经常解决不了顾客的问题。有些机器人则没法减轻工作人员的负担:如被设计成“恐龙”样式的前台机器人虽然能向顾客问好,但是复印护照这种细活,仍然需要人工来完成。Most consumers are still uncomfortable with robots when they need to communicate with the machines face to face. Instead, robots should be developed for tasks where they work alongside trained employees and are likely to have the most meaningful impact — after all they are not good enough to replace all human work at present.当和机器人面对面交流时,大多数的顾客仍然感到不自然。实际上,要想在服务业领域让机器人大派用场,最好的办法是让它们协助训练有素的我们进行工作,这样才能使整体的工作效率最大化——毕竟当前的机器人还无法完全替代人类来工作。VOCABULARYconcierge: n. 看门人,门房deployment: n. 部署;调度

英语中的语调单位

评价一个人的口语水平如何,大家都会想到“语音语调”,也就是Pronunciation and Intonation。前者是通过音标所记录的音素来确定每一个词的正确发音,不同的英语国家在很多词汇的发音上存在差异,但只要遵循同一类的发音规律,那么便不会存在原则上的问题。后者则是很多英语学习者的最困惑的地方:到底什么是语调,它如何能使我们的口语显得地道?语调语调简单讲就是“说话的腔调”,准确讲是一句话里“声调高低、抑扬轻重的配制和变化”。英语有五种基本语调:升调(↗)、降调(↙)、升降调(∧)、降升调(∨)以及平调(→)。一句话的意义不仅仅通过词义得以表达,还需要语调的协助,表示出说话者的态度和语气。如祈使句“Do not touch the pot.”、疑问句“Did you touch the pot?”和肯定句“You did not touch the pot.”除了语义上的差异,还展现出了完全不同的说话者态度,再来回味一下这三句话是怎么读的,就不难发现语调的重要性了。语调单位要充分理解语调这一概念,那么就要了解什么是“语调单位”(Intonation Unit)。语调单位又称作语调群,是语言中语调的基本单位。一个语调单位通常相当于一个意群,由一个重读音节和若干个非重读音节组成。每个语调单位中至少有一个是响亮音,最响亮的高峰音便是语调单位的核心(nucleus),一旦越过这个“高峰”,音调便开始变化。语调单位通常由几个词组成,而完整的语调单位由四个部分组成:调冠、调头、调核和调尾。讲到这里,不少人已经被这些生疏的概念吓跑了。但其实语调一点都不枯燥,它是一句话悦耳动听的基础,也是所谓“语感”的核心所在,蕴含着语言的“灵魂”。今天我们就将为大家带来微课Intonation Units of English,从基础入手,结合实例分析,感受英语语调的魅力。

练习| VOA慢速:食用色素:天然还是人工?

VOA慢速:食用色素:天然还是人工?Food Colors: Natural or Not?燕山大学 刘立军 编写uTRANSCRIPTThe color of food can send important messages about its quality.Now, many food companies, including McDonald's and Kellogg's, say they will stop adding artificial colors to their products.McDonald's announced in September that it had removed artificial colors from many of its hamburgers. Kellogg's has promised to remove them from its cerealsby the end of this year.What people accept as a normal color for food can change from place to place and over time. Until the 1980s, Americans expected pistachionuts to be red. Pistachios were mostly imported from places where the nuts were dyed to cover spots.Now, most pistachios sold in the United States are grown in the U.S. and have natural-colored shells.But it is not just processed and boxed foods that create illusions with color.lCheesesMany cheddarcheeses contain a substance added called annatto, a plant extract commonly used for coloring.Elizabeth Chubbuck, of Murray's Cheese in New York, said adding color comes from the time when cheesemakers in England took the butterfat from milk to make butter. The leftover milk was whiter. So, she said, cheesemakers added substances to recreate butterfat's golden color.Another cheese that sometimes gets color added is mozzarella.Sara Burnett is director of food policy at Panera Bread. She said mozzarella sometimes gets its bright white color from titanium dioxide, a common substance taken from nature.Cathy Strange buys international cheeses for the food seller Whole Foods. She said the whitening is done because most mozzarella made in the U.S. comes from cow's milk, which can have a yellow color.She said in Italy, mozzarella is sometimes made with milk from water buffalo. The milk is whiter because the animal cannot digest beta carotene, an orange nutrient in many fruits and vegetables.lEgg yolksMany cooks think darker egg yolks are fresher or healthier. But the color may be the result of marigold petals, alfalfaor coloring products in food for chickens.Elizabeth Bobeck is a professor at Iowa State University. She says that yolk color is mainly caused by the carotenoidsthat chickens eat. Carotenoids are a natural coloring in plants. "It's easy to change yolk colors" by simply changing what chickens eat, she said.Bobeck added that darker yolks are not necessarily healthier. This belief may come from the idea that yolks are darker when chickens are fed fresh plants.lSalmonIn salmon, a bright pink color is a sign of freshness to those buying the fish. Experts say this is why farmed salmon may have been fed food containing a man-made substance to make the flesh pinker.The Food and Drug Administration notes that manufacturers have to declare on labeling if non-natural colors were used for salmon. For example, farmed salmon at Costco Wholesale stores is labeled "color added through feed."I'm Jonathan Evans.Adapted from http://www.kekenet.com/broadcast/201812/574743.shtmluVOCABULARY1. cereal n. [可数名词, 不可数名词] food made from the grain of cereals , often eaten for breakfast with milk (常加牛奶作早餐用的)谷类食物。例如:breakfast cereals谷类早餐食物2.pistachion. ( also pistachio nut) [可数名词] the small green nut of an Asian tree 开心果3. cheddarn. [不可数名词] a type of hard yellow cheese 切德干酪(一种黄色硬奶酪)4. annatto n. 胭脂树,从其果实采取的黄红色染料5.mozzarella n. [不可数名词] a type of soft white Italian cheese with a mild flavour 莫泽雷勒干酪(一种色白味淡的意大利干酪)6.titanium dioxide二氧化钛7.beta carotene [医]β- 胡萝卜素8.marigold petals万寿菊花瓣9.alfalfa n. [不可数名词] a plant with small divided leaves and purple flowers, grown as food for farm animals and as a salad vegetable 苜蓿10.carotenoids类葫萝卜素uQUESTIONSRead the table. Then listen to the news and complete the table.Food Colors CheeseslMany cheddar cheeses contain a substance added called annatto, a [Q1] ________________ extract commonly used for coloring.lElizabeth Chubbuck, of Murray's Cheese in New York, said adding color comes from the time when cheesemakers in England took the butterfat from milk to [Q2] __________________. The leftover milk was whiter. So, she said, cheesemakers added [Q3] ________________ to recreate butterfat's golden color. Another cheese that sometimes gets color added is mozzarella.lSara Burnett is director of food policy at Panera Bread. She said mozzarella sometimes gets its [Q4] ________________ color from titanium dioxide, a common substance taken from [Q5] _________________.lCathy Strange buys international cheeses for the food seller Whole Foods. She said the whitening is done because most mozzarella made in the U.S. comes from cow's milk, which can have a [Q6] ______________ color.lShe said in Italy, mozzarella is sometimes made with milk from water buffalo. The milk is [Q7] ________________ because the animal cannot digest beta carotene, an orange nutrient in many fruits and vegetables.Egg yolkslMany cooks think [Q8] _______________ egg yolks are fresher or healthier. But the color may be the result of marigold petals, alfalfa or coloring products in [Q9] ______________ for chickens.lElizabeth Bobeck is a professor at Iowa State University. She says that yolk color is mainly caused by the carotenoids that chickens eat. Carotenoids are a natural coloring in plants. "It's easy to change yolk colors" by simply changing what [Q10] ________________ eat, she said.lBobeck added that darker yolks are not [Q11] ______________ healthier. This belief may come from the idea that yolks are darker when chickens are fed fresh plants.SalmonlIn salmon, a bright pink color is a sign of [Q12] ____________ to those buying the fish. Experts say this is why farmed salmon may have been fed food containing a man-made substance to make the flesh [Q13] ________.lThe Food and Drug Administration notes that [Q14] ____________ have to declare on labeling if non-natural colors were used for salmon. For example, farmed salmon at Costco Wholesale stores is labeled "color added through [Q15] __________________."uKEY Read the table. Then listen to the news and complete the table.Food Colors CheeseslMany cheddar cheeses contain a substance added called annatto, a [Q1] plantextract commonly used for coloring.lElizabeth Chubbuck, of Murray's Cheese in New York, said adding color comes from the time when cheesemakers in England took the butterfat from milk to [Q2] make butter. The leftover milk was whiter. So, she said, cheesemakers added [Q3] substancesto recreate butterfat's golden color.Another cheese that sometimes gets color added is mozzarella.lSara Burnett is director of food policy at Panera Bread. She said mozzarella sometimes gets its [Q4] bright whitecolor from titanium dioxide, a common substance taken from [Q5] nature.lCathy Strange buys international cheeses for the food seller Whole Foods. She said the whitening is done because most mozzarella made in the U.S. comes from cow's milk, which can have a [Q6] yellowcolor.lShe said in Italy, mozzarella is sometimes made with milk from water buffalo. The milk is [Q7] whiterbecause the animal cannot digest beta carotene, an orange nutrient in many fruits and vegetables.Egg yolkslMany cooks think [Q8] darkeregg yolks are fresher or healthier. But the color may be the result of marigold petals, alfalfa or coloring products in [Q9] foodfor chickens.lElizabeth Bobeck is a professor at Iowa State University. She says that yolk color is mainly caused by the carotenoids that chickens eat. Carotenoids are a natural coloring in plants. "It's easy to change yolk colors" by simply changing what [Q10] chickenseat, she said.lBobeck added that darker yolks are not [Q11] necessarilyhealthier. This belief may come from the idea that yolks are darker when chickens are fed fresh plants.SalmonlIn salmon, a bright pink color is a sign of [Q12] freshnessto those buying the fish. Experts say this is why farmed salmon may have been fed food containing a man-made substance to make the flesh [Q13] pinker.lThe Food and Drug Administration notes that [Q14] manufacturershave to declare on labeling if non-natural colors were used for salmon. For example, farmed salmon at Costco Wholesale stores is labeled "color added through [Q15] feed."

练习| CNN新闻:欧盟27国通过英国脱欧协议

CNN新闻:欧盟27国通过英国脱欧协议燕山大学 刘立军 编写uTRANSCRIPTCARL AZUZ, CNN 10 ANCHOR:Twenty-seven members of the European Union have approved Britain's plan to leave the EU but will the plan pass in Britain itself? That's the first topic we're tacklingtoday on CNN 10. I'm Carl Azuz. It's great to see you.The Brexit, the British exit from the European Union was decided by British voters in the summer of 2016. But if you look at the calendar you get a sense of how complicated the process is.The European Union is a political and economic partnership of dozens of countries. It was established in 1993. Two major reasons why Britains voted to leave it 23 years later, they wanted their country to set its own rules on issues like immigration and international business, and not be governed by those of the broader European Union. British Prime Minister Teresa May has been working with other European leaders to come up with a plan for how Britain will leave the EU. They've done that. Borders, trade, international cooperation are all part of it.But while the European Union has approved Britain's Brexit plan, the United Kingdom's parliament needs to do that too and there are multiple criticsof the plan inside Britain including people on both sides of the country's vote to leave the EU. Beyond Europe, U.S. President Donald Trump has also voiced concerns about Britain's ability to trade with America based on how the deal stands now. British Prime Minister May says her country and the U.S. have already started discussions on how that will work. She also says there is not a better deal available for her country.December 11th is the date when Britain's parliament will have what it calls a meaningful vote on the Brexit deal. Brexit isn't the only thing keeping Britain's parliament busy. Some of its members are also participating in an investigation concerning Facebook and disinformation, fake or misleading information. Yesterday lawmakers from the UK and eight other countries attended an event called the International Grand Committee on Disinformation.It was held three weeks after a British government report came out that accused Facebook of not doing enough to keep it's user's personal information safe. Facebook CEO Mark Zuckerberg was invited but he didn't attend the hearing. Instead, a Vice-President of Public Policy for Facebook, who's also a member of parliament's House of Lords, was asked questions about Facebook concerning security.Adapted from http://www.kekenet.com/broadcast/201812/572089.shtmluVOCABULARY1. tacklev. [动词 + 名词短语] to make a determined effort to deal with a difficult problem or situation 应付,处理,解决(难题或局面)。例如:The government is determined to tackle inflation. 政府决心解决通货膨胀问题。2.critic n. a person who expresses disapproval of sb/sth and talks about their bad qualities, especially publicly 批评者;挑剔的人。例如:lShe is one of the ruling party's most outspoken critics. 她是最直言不讳地批评执政党的一个人。la critic of private health care对私人卫生保健持批评态度的人3.disinformationn. [不可数名词] false information that is given deliberately, especially by government organizations (尤指政府机构故意发布的)虚假信息,假消息uQUESTIONSListen to the news and choose the best answer to each question you hear.[Q1] Who decidedthe British exit from the European Union in the summer of 2016?[A]British voters. [B]European Union. [C]The U.S. [D]The British voters and the European Union. [Q2]Why Britains voted to leave the E.U.?[A]They wanted the UK to set its own rules on border issues.[B]They wanted the UK to set its own rules on immigration and international business issues.[C]They wanted the UK to set its own rules on international cooperation issues.[D]They wanted the UK to set its own rules on military issues.[Q3] What didU.S. President Donald Trump concern about?[A]Britain's ability to trade with EU.[B]America's ability to trade with Britain.[C]EU's ability to trade with America.[D]Britain's ability to trade with America.[Q4] Whoattended the hearing?[A]Lawmakers from the UK, Facebook CEO Mark Zuckerberg and eight other countries.[B]Lawmakers from the UK, a Vice-President of Facebook and eight other countries.[C]Eight Lawmakers from the UK and eight other countries.[D]Eight lawmakers from the UK, USA and eight other countries.uKEY [Q1] A。细节题。命题出处:The Brexit, the British exit from the European Union was decided by British votersin the summer of 2016.[Q2] B。细节题。命题出处:Two major reasons why Britains voted to leave it 23 years later, they wanted their country to set its own rules on issues like immigration and international business, and not be governed by those of the broader European Union.[Q3] D。细节题。命题出处:Beyond Europe, U.S. President Donald Trump has also voiced concerns about Britain's ability to trade with Americabased on how the deal stands now.[Q4] B。推断题。命题出处:Yesterday lawmakers from the UK and eight other countriesattended an event called the International Grand Committee on Disinformation. It was held three weeks after a British government report came out that accused Facebook of not doing enough to keep it's user's personal information safe. Facebook CEO Mark Zuckerberg was invited but he didn't attend the hearing. Instead, a Vice-President of Public Policy for Facebook, who's also a member of parliament's House of Lords, was asked questions about Facebook concerning security.

练习| CNN新闻:世界首例基因编辑婴儿在中国出生

CNN新闻:世界首例基因编辑婴儿在中国出生燕山大学 刘立军 编写uTRANSCRIPTCARL AZUZ, CNN 10 ANCHOR:A passionate debate is taking place worldwide over claims that genetically edited human children were recently born in China.I'm Carl Azuz. This is CNN 10.Here's how the debate got started. A Chinese scientist named He Jiankui, he's an associate professor at a Chinese university, announced earlier this week that a pair of twin girls was born this month after their embryoswere altered to make them resistant to human immunodeficiency virus or HIV.Their parents, according to Professor He, volunteered for the experiment. The father is believed to carry HIV.Professor He also appeared to suggest that a third genetically modified baby is possible that the pregnancy is in the early stages.How could this be done?Professor He claims to have used CRISPR, a genetic editing tool, to alter the twins' DNA. Researchers say CRISPR makes it possible to change a particular part of someone's genome, or delete a gene altogether.But the idea of a genetically edited child is highly controversial. For one thing, some scientists doubt this even happened. The research hasn't been independently confirmed. For another, American biologist and Nobel Prize recipientDavid Baltimore says genetic editing is irresponsible until it's proven to be safe and effective, and it hasn't yet. Baltimore also says genetically modifying someone to be resistant to HIV isn't necessary since there are other treatments available for the disease that attacks the immune system.A group of Chinese scientists spoke out against the research, suggesting that experimenting on a human is unethicallyand crazy. And there are concerns about the consequences of gene editing. A scientist who helped invent CRISPR says when you change one thing, something else gets changed too, and it's not known yet what kinds of effects this could have on the Chinese twins.For his part, the associate professor says he's proud of his alleged achievement because the parents had, quote, lost hope for life, but now, the father plans to work hard and take care of his wife and two daughters.Adapted from http://www.kekenet.com/broadcast/201812/572430.shtmluVOCABULARY1.embryon. [生] 胚,胚胎2.genomen. (biology 生) the complete set of genes in a cell or living thing 基因组;染色体组。例如:the human genome人体基因组3.recipient n. (formal) a person who receives sth 受方;接受者。例如:recipients of awards领奖者4.unethicaladj. not morally acceptable 不道德的。例如:unethical behaviour不道德行为uQUESTIONSRead the statements. Then listen to the news and check the true (ü) or false (û) statements.q1. A passionate debate is taking place worldwide over claims that genetically edited human children were recently born in China.q2. A Chinese scientist named He Jiankui announced earlier last week that a pair of twin girls was born this month.q3. According to Professor He, the twin girls’ parents volunteered for the experiment, and their mother is believed to carry HIV.q4. Professor He also suggested that a third genetically modified baby is possible that the pregnancy is in the early stages.q5. The idea of a genetically edited child is highly controversial.q6. David Baltimore says genetic editing is irresponsible until it's proven to be safe and effective, and it hasn't yet. q7. Baltimore also says genetically modifying someone to be resistant to HIV isn't necessary since there are other treatments available for the disease that attacks the immune system.q8. A group of Chinese scientists argued that experimenting on a human is unethically and crazy. q9. Professor He's proud of his alleged achievement because the parents had lost hope for life, but now, the father plans to work hard and take care of his wife and two sons.uKEY Read the statements. Then listen to the news and check the true (ü) or false (û) statements.þ1. A passionate debate is taking place worldwide over claims that genetically edited human children were recently born in China.ý2. A Chinese scientist named He Jiankui announced earlier lastweek that a pair of twin girls was born this month. 正确表达:A Chinese scientist named He Jiankui announced earlier thisweek that a pair of twin girls was born this month.ý3. According to Professor He, the twin girls’ parents volunteered for the experiment, and their motheris believed to carry HIV. 正确表达:According to Professor He, the twin girls’ parents volunteered for the experiment, and their fatheris believed to carry HIV.þ4. Professor He also suggested that a third genetically modified baby is possible that the pregnancy is in the early stages.þ5. The idea of a genetically edited child is highly controversial.þ6. David Baltimore says genetic editing is irresponsible until it's proven to be safe and effective, and it hasn't yet. þ7. Baltimore also says genetically modifying someone to be resistant to HIV isn't necessary since there are other treatments available for the disease that attacks the immune system.þ8. A group of Chinese scientists argued that experimenting on a human is unethically and crazy. ý9. Professor He's proud of his alleged achievement because the parents had lost hope for life, but now, the father plans to work hard and take care of his wife and two sons. 正确表达:Professor He's proud of his alleged achievement because the parents had lost hope for life, but now, the father plans to work hard and take care of his wife and two daughters.

第九届教学大赛英语专业组特等奖王慧说课

说课点评:教学经验丰富,教学模式与授课中呈现的一致,即SPICM模式。且本处较为具体地解释了5P,即学生预习、参与、练习、展现和产出(2'23''-2'49'')。教学目标明确,即在着重训练学生对词汇知识、对比的有效手段等语言知识的掌握、高效地理解课文等的基础上,更加突出训练学生的基于输入的产出能力。教学过程分时清楚,不同阶段完成不同的任务,重点强调课前预习。在布置预习任务时,能有效结合课文主要内容(4'17''-5'05''),在帮助学生理解课文的同时,有效地激发学生广泛阅读,以达到拓展学生的相关人文知识的目的。课堂教学注重课文信息提炼与形式转换,对比东方、西方文明的不同。与教学目标相吻合,教师注重让学生自己讨论总结以刻意训练其产出能力。四类活动设计由易到难,学生首先搜索列举简单事实,到最后发表意见,上升到训练思辨能力层面上来(5'18''-9'50'')。整个课堂设计完整,课前、课堂活动安排合理。教师具有较高的综合素质,说课过程中英语表达偶尔出现欠流畅现象。但能在短时间内有效调整自己,显露出较为扎实的语言基本功。建议:说课部分有套路化倾向,可与教学案例结合更紧密,更为具体地描述每个教学环节的主要内容和实施手段。应提高表述效率,避免给人造成对文章内容不熟悉的印象。点评专家:许明武教授

第九届教学大赛英语专业组特等奖王慧授课

授课点评:能提出体现自己教学理念的SPICM模式,即以学生为中心、基于项目的教学、综合技能培养为重点、基于文化素质培养和使用多媒体辅助手段。能结合学生实际水平和所学篇章特点合理设计教学目标。教学目标较为明确,即学习相关词汇语法知识、理解课文、培养思辨能力及基于输入的学生产出(1'12''-1'20'')。授课中注重学生语言知识的传授,如对于叙述、描写和议论文特点的介绍(5'12''-6'20''),最终落脚到议论文的特点及课文的结构组成、主题句使用、论据呈现、关键词使用等。教学重点突出,能有效引导学生整体理解课文后反思写作手法,举一反三,使学生在不知不觉中学会赞成和反对的表达方法。基于文章内容适当拓展关联知识(17'17''-17'40''),提升学生的人文素养,同时也有助于学生逐步形成正确的课外学习思路及掌握适当的学习方法等。对教学素材的理解到位,显现出自身较高的人文素养,体现出一名长期从事一线专业教学教师所积累的丰富知识。有效使用多媒体手段,特别是在引导学生寻找主题句时,逐个突显关键词群的做法能帮助学生迅速定位,并学会课外自己寻找(4'39''-4'45'')。引导学生基于讨论话题发表自己的观点,体现了教师尽量达到注重学生产出的教学目标(13'08''-16'20'')。授课沉着自信,语速适中,吐词清楚,娓娓道来,自然且有亲和力;语音语调地道、具有示范效应,口语表达准确达意。建议:整个单元的教学目标可以更加明确;学生参与互动略欠不够,须更多注重激发学生学习热情和主动性,更多启发学生思考并给出个人观点,之后教师再点评、总结、给出自己的见解;对于所讲解的段落理解和段落的发展方式部分,建议可以通过更为丰富直观的互动练习来实现,讨论部分可以和阅读的段落结合更紧一些;克服偶尔的卷舌r音,使原本的英式发音更纯正等。点评专家:许明武教授

教育培训更多

助力高水平本科教育,打造英语专业线下“金课”

本期研修班聚焦高校英语类专业教学现状及新时代教学改革要求,围绕“金课”打造,邀请全国外语教学研究领域顶尖专家、资深名师结合第九届“外教社杯”全国高校外语教学大赛的赛情分析与赛后思考,就教学质量提升、教学设计优化、教师能力培养等重点问题进行深度剖析和探讨。课程拟设“专家讲座”、“录像观摩”、“评课讨论”、“互动问答”等多个环节。同时,本期研修班亦为 “第十三届全国英语类专业院长/系主任高级论坛”子项目,参训教师可免费参加主论坛相关活动。

多模态视域下的外语教学与研究

近年来,在国际与国内相关学术期刊上,以“多模态”为主题的论文数量与引用率每年都成倍增长。作为一个比较新的领域,多模态研究有很多创新点可以挖掘,应用性强,而且研究方法容易掌握,是适合广大教师进行学术研究的新阵地。 为满足广大外语教师科研与教学专业发展需要,让教师和科研人员对多模态理论与研究方法有更加深入、系统的了解和掌握,促进多模态教学、科研和学术写作能力的进一步提升,上海外国语大学中国外语教材与教法研究中心联合上海外教社教育培训中心,特邀多模态研究领域知名学者和从事多模态教学实践与研究的一线教师于2019年4月19日-21日(19日报到)在上海外国语大学(虹口)举办“多模态视域下的外语教学与研究”高级研修班。研修班将采取“学术报告+工作坊+论文一对一辅导”的形式,欢迎感兴趣的外语教师参加。若学员有多模态或相关领域的选题,欢迎提交题目,我们将安排PPT汇报及专家点评;若有论文全文,欢迎携带论文参加一对一辅导环节。本期研修班所涉及的内容包括:1、多模态话语分析基本理论2、多模态教学与多元读写能力培养理论与方法3、中国外语教学环境下多模态课堂设计与行动研究4、外语教材的多模态分析与论文写作5、广告、影视、社交媒体等传媒语篇的多模态分析与论文写作6、多模态课堂教学与行动研究案例展示7、学员研究展示与专家点评指导

Workshops on Researching the Language Classroom

1.Two approaches for assessing communicative competence;2.Assessing metapragmatic knowledge;3.Using discourse completion tasks;4.Designing communicative assessment tasks;5.Assessing the performance of communicative tasks;6.Using role-plays to assess pragmatic competence;7.Scoring productive data;8.Formative and summative assessment

特色工具

系统产品

重点教材

;