如何介绍产品,以口红为例

小小一支口红,在女性心中的地位不输一只精美的包包,或是一件新潮的时装。口红的存在,让迷人的色彩驻足于唇齿之间,也让世人看见了人类爱美的天性是如何改变着整个世界:在一涂一抹之间,支撑的可是金额数以亿计的化妆品行业。口红并不是现代社会的产物。早在公元前5000年,苏美尔人便已开始使用带色的矿物和植物色素涂抹在脸颊和嘴唇上,以达到美容的目的。我国女性使用口红的历史也十分悠久,在唐朝,贵族妇女使用檀色注唇,这一化妆术沿用至后世的各个朝代。但说到现代口红的兴起,则仅仅是过去一百年中的事情。1915年,美国人Maurice Levy发明了世界上第一支金属管口红,小巧的外形和便携的特性为口红的流行奠定了基础。之后发生的事情,想必大家都能归纳出来:不同品牌、不同色号、不同质地的口红争奇斗艳,唇彩、唇釉、唇棒等不同口红形态也应运而生。然而,就是这么一支精致小巧的口红,蕴含着不少的学问。从使用角度来说,有打底、上色、卸妆等步骤;从挑选口红来说,除了选择自己心仪的品牌和种类,还要在色号上大动脑筋:什么颜色适合自己的肤色,什么颜色搭配什么类型的妆容、服饰、场合等等等等。因此尽管“网购”“代购”盛行,但挑选口红,消费者还是会到柜台进行试色,请教专柜小姐帮助自己选择。正因如此,化妆品柜台的服务员除了充分了解产品的特性,还需要具备专业的化妆能力,才能为顾客挑选最好的搭配方案,而口红便是其中非常关键的一环。今天的微课就将为大家介绍如何用英语介绍口红,从而扩展到如何介绍各类产品,以小见大,拓展语言的能力。

如何做好会议纪录

“好记性不如烂笔头”,尽管键盘早就成为了文字输入的得力助手,但手写仍然受到不少人的青睐。有人觉得拿着笔更习惯,有种脚踏实地的感觉,也有人觉得书写是一种享受,挥毫落纸,下笔如有神。不管怎么说,纸笔仍然是我们学习、办公的必备文具:一本精美的手账、一支复古的钢笔,能使书写成为一种愉悦的活动。而键盘鼠标则极大提升了信息处理和传播的效率,利用现代化的手段,让信息的价值最大化。说到底,无论是书写还是敲键盘,它们的核心都在于“记录”。记录所见所闻、所思所问,将信息留存在媒介上,便于记忆和查阅。在职场生活中有各类的会议:与客户的洽谈、团队的例会、事例报告会等等。会议中常常会有专人负责会议的记录,他们将会议的流程、重点梳理为一份简明的报告,作为汇报和查阅的重要依据。一份完整的会议记录是由哪些部分构成的?从大致结构来看,其实和一篇作文差不多:开头、正文和结尾。但是,每一个部分由多个关键元素构成。开头部分需要记录会议的时间地点、会议主持人、出勤缺席情况等等;正文部分则相当考究,除了对本次的会议主题、内容、决议和涉及的其他事宜进行记录,还需要对前次和下次的会议内容进行概括和准备;结尾部分则需要记录休会的时间和主持人、记录者的签名。会议记录看似简单,好像只需要按照模板进行“填鸭式”的操作就能完成,其实也需要根据实际情况灵活改动。作为职场中的一项关键技能,会议记录不仅为商务助理、行政秘书等岗位所用,也能帮助与会者从容应对每一次会议,提升工作效率。今天的微课,就为大家带来Taking a Good Meeting Minutes,让我们一起学习如何做好会议记录。

抱歉机器人,你被炒鱿鱼了

The Henn Na Hotel in Japan, which from 2015 has employed almost 250 robots to meet guests' needs, is cutting back on automation after its experiment failed to reduce costs or workload for employees.位于日本的海茵娜酒店为了满足宾客的需求,从2015年开始引进了大约250个机器人,但却没能减轻雇佣成本或员工负担,因此该酒店正在大幅减少机器人的数量,让它们“下岗”。The hotel will reduce its robotic workforce by more than half and return to more traditional human-provided services for guests, though it will maintain a number of robots in areas where it found them to be effective and efficient. Its change of direction can offer lessons for companies that are pursuing robotic solutions for customer service roles.酒店内有过半的机器人将面临“被炒鱿鱼”的命运,取而代之的是更为传统的人工服务,但是工作效果比较好的一些机器人则会被保留在原有的岗位上。很多企业想要通过机器人来解决客户服务方面的问题,而酒店将机器人“炒鱿鱼”这一案例则给它们上了一课。The hotel utilized a host of robots including in-room voice assistants and a robotic concierge. It also put robots to work behind the scenes to complete tasks such as sorting and transporting luggage. While robots moving luggage into and out of storage containers or around the hotel has proven to be useful, most of the other deployments have not, for a variety of reasons.在这家酒店内机器人无处不在:客房内有语音助手机器人,房外有机器人门房,还有机器人专门负责行李的挑拣和运送。尽管行李机器人在实际运用中的效果还算不错,但其它的机器人则是状况百出。Foremost among these is the growing obsolescence of some of these robots, with units like the in-room assistants leaving customers frustrated with their experience. In other instances, robots didn't actually eliminate the need for workers, such as at the check-in desk, where robots designed to look like dinosaurs greeted guests but still needed humans to make copies of passports, for example.各类问题中最突出的要数部分机器人的陈旧过时,它们渐渐跟不上时代的步伐,例如房内机器人助手经常解决不了顾客的问题。有些机器人则没法减轻工作人员的负担:如被设计成“恐龙”样式的前台机器人虽然能向顾客问好,但是复印护照这种细活,仍然需要人工来完成。Most consumers are still uncomfortable with robots when they need to communicate with the machines face to face. Instead, robots should be developed for tasks where they work alongside trained employees and are likely to have the most meaningful impact — after all they are not good enough to replace all human work at present.当和机器人面对面交流时,大多数的顾客仍然感到不自然。实际上,要想在服务业领域让机器人大派用场,最好的办法是让它们协助训练有素的我们进行工作,这样才能使整体的工作效率最大化——毕竟当前的机器人还无法完全替代人类来工作。VOCABULARYconcierge: n. 看门人,门房deployment: n. 部署;调度

练习 | FOX新闻:学校禁止在校外学习圣经

燕山大学 刘立军 编写TRANSCRIPTChildren at Daisy Brook elementary school in Fremont, Michigan, no longer have the option to attend an off campus Bible class after a complaint was filed.That also set off an uproar among parents, who had enrolled their child in the class: "I don't believe it was a violation of the First Amendment."The church class wasn't on school property: "In my own opinion, if you're not physically or emotionally hurt by it, I don't know why you'd make such a fuss."Two Atheist activists who've made careers out of targeting schools, churches, the U.S. Army, even the Boys and Girls Club, targeted the school district that also tells FOX News it's reviewing the bible study class for possible reinstatement next year.Jeff Monosso, FOX News.Adapted from http://www.kekenet.com/broadcast/201902/579398.shtmlVOCABULARY1. file v. file (for sth.) (law 律) to present sth. so that it can be officially recorded and dealt with 提起(诉讼);提出(申请);送交(备案)(单独使用的动词) 例如:to file for divorce提交离婚申请书(动词 + 名词短语) 例如:to file a claim/complaint/petition/lawsuit提出索赔 / 申诉;呈交诉状;提起诉讼2. set off n. to start a process or series of events 引发;激起。例如:Panic on the stock market set off a wave of selling. 股市恐慌引发了一轮抛售潮。3. uproar n. a situation in which there is a lot of public criticism and angry argument about sth. that sb. has said or done 骚动;怨愤。例如:The article caused (an) uproar. 这篇文章引起了轩然大波。4. make a fuss大惊小怪; 大做文章5. atheist n. a person who believes that God does not exist 无神论者6. reinstatement n.复原QUESTIONSRead the passage. Then listen to the news and fill in the blanks with the information (words, phrases or sentences) you hear.Children at Daisy Brook elementary school in Fremont, Michigan, (Q1) _________________ have the option to attend an (Q2) _______________ Bible class after a (Q3) _____________ was filed.That also set off an (Q4) _________________ among parents, who had enrolled their child in the class: "I don't believe it was a (Q5) ______________________ of the First Amendment."The church class wasn't on school property: "In my own opinion, if you're not (Q6) ______________ or (Q7) ____________________ hurt by it, I don't know why you'd (Q8) ________________."Two Atheist (Q9) __________________ who've made careers out of targeting schools, churches, the U.S. Army, even the Boys and Girls Club, targeted the school district that also tells FOX News it's reviewing the bible study class for possible (Q10) ________________________ next year.Jeff Monosso, FOX News.KEYRead the passage. Then listen to the news and fill in the blanks with the information (words, phrases or sentences) you hear.Children at Daisy Brook elementary school in Fremont, Michigan, (Q1) no longer have the option to attend an (Q2) off campus Bible class after a (Q3) complaint was filed.That also set off an (Q4) uproar among parents, who had enrolled their child in the class: "I don't believe it was a (Q5) violation of the First Amendment."The church class wasn't on school property: "In my own opinion, if you're not (Q6) physically or (Q7) emotionally hurt by it, I don't know why you'd (Q8) make such a fuss."Two Atheist (Q9) activists who've made careers out of targeting schools, churches, the U.S. Army, even the Boys and Girls Club, targeted the school district that also tells FOX News it's reviewing the bible study class for possible (Q10) reinstatement next year.Jeff Monosso, FOX News.

练习 | VOA常速:美国希望更多学生选择STEM专业

燕山大学 刘立军 编写TRANSCRIPTCyree Beckett is a junior at the University of District of Columbia studying Electrical Engineering. I chose STEM because it seemed to be the right path for me, based off of my family values. It’s the really the best way to go in terms of gaining an education and doing something relevant in the world. Unlike Beckett, most American Students of his age prefer to study anything but STEM: science, technology, engineering and math. According to a recent report by Forbes, STEM departments in U.S. colleges have plenty of students, but many are foreign, and education experts worried not enough are Americans. American University’s director of graduate teacher education program Carolyn Parker says, images that portray scientists and mathematicians as nerds discouraged teenagers at a time of life when self-image is important.They don’t entice students to want to become involved. There’s a, there’s you look at programs like the Big Bang Theory and you know scientists are nerds. To recruit more American students in STEM fields, the White House five-year strategic plan tries to remove social and financial barriers to a rewarding education and technical fields. University of District of Columbia’s Engineering School’s Dean Devdas Shetty believes many students avoid STEM, because they think they have better options. They see opportunities in sports, opportunities in philosophy or history or arts, and they see examples of people excelling the TV influences a lot. Parker believes that to compete with countries like China and India, the country needs to encourage STEM education at young age. Make sure that students from the time they’re in early childhood to elementary school to middle school to high school through college and going out into higher education, and the workforce have strong and, and positive STEM experiences, so that we can remain competitive with countries like China and India.Cyree Beckett believes that support and encouragement from his family is what pushed him to choose STEM, and it is something he wishes for every student selecting a field of study.For Sahar Majid in Washington. This is Bezhan Hamdard, VOA News.Adapted from http://www.kekenet.com/broadcast/201903/580125.shtmlVOCABULARY1. in terms of: in terms of sth. | in…terms: used to show what aspect of a subject you are talking about or how you are thinking about it 谈及;就…而言;在…方面。例如:The job is great in terms of salary, but it has its disadvantages. 就薪金而言,这个工作倒是挺不错的,但也有一些不利之处。The decision was disastrous in political terms. 从政治上来看,这个决定是灾难性的。He's talking in terms of starting a completely new career. 他正在谈论开创全新的事业。In terms of cost - how much were you thinking of charging? 说到费用,你们想要多少?2. nerds n. a person who is boring, stupid and not fashionable 令人厌烦的人;愚蠢的人;落伍的人3. entice v. (usually + 副词或介词短语) entice sb. (into doing sth.) to persuade sb./sth. to go somewhere or to do sth., usually by offering them sth. 诱使;引诱。(动词 + 名词短语) 例如:The bargain prices are expected to entice customers away from other stores. 低廉的价格意在把顾客从其他商店吸引过来。The animal refused to be enticed from its hole. 那只动物怎么引诱也不肯出洞。(动词 + 名词短语 + 带to的不定式) 例如:Try and entice the child to eat by offering small portions of their favourite food. 给孩子少许爱吃的食物,设法诱使他们吃饭。(派生词) enticement n. (可数名词, 不可数名词) 例如:The party is offering low taxation as its main enticement. 这个党正提出低税收,以此作为其主要的诱人举措。4. excel v. (单独使用的动词) excel (in/at sth./at doing sth.) to be very good at doing sth. 擅长;善于;突出。例如:She has always excelled in foreign languages. 她的外语从来都是出类拔萃。The team excels at turning defence into attack. 这个队善于打防守反击。As a child he excelled at music and art. 他小时候擅长音乐和美术。QUESTIONSListen to the news and choose the best answer to each question you hear.(Q1) What’s STEM?(A) Science, technology, engineering and math.(B) Science, technology, entertainment and math.(C) Science, technology, engineering and merchandise. (D) Science, technology, entertainment and merchandise.(Q2) To recruit more American students in STEM fields, what does the White House try to do in the five-year strategic plan?(A) To remove social and financial barriers to a rewarding education and engineering fields.(B) To remove social and financial barriers to a rewarding education and science fields.(C) To remove social and financial barriers to a rewarding education and technical fields.(D) To remove social and financial barriers to a rewarding education and math fields.(Q3) Why do many American students avoid STEM?(A) It’s very boring to study STEM.(B) It’s difficult to realize the American dream if a person studies STEM.(C) They try to avoid STEM because the subjects are difficult to study.(D) They think they have better options except STEM.(Q4) What pushed Cyree Beckett to choose STEM?(A) Support and encouragement from his teachers.(B) Support and encouragement from his family.(C) Support and encouragement from his friends.(D) Support and encouragement from the government.KEY(Q1) A。细节题。命题出处:Unlike Beckett, most American Students of his age prefer to study anything but STEM: science, technology, engineering and math.(Q2) C。细节题。命题出处:To recruit more American students in STEM fields, the White House five-year strategic plan tries to remove social and financial barriers to a rewarding education and technical fields.(Q3) D。细节题。命题出处:University of District of Columbia’s Engineering School’s Dean Devdas Shetty believes many students avoid STEM, because they think they have better options.(Q4) B。细节题。命题出处:Cyree Beckett believes that support and encouragement from his family is what pushed him to choose STEM, and it is something he wishes for every student selecting a field of study.

练习 | FOX新闻:新房销量下降

燕山大学 刘立军 编写TRANSCRIPTNew home sales have been like a yo-yo the last two months, dropping more than 11 percent in April. The biggest decline in two years coming down from a surge in March when the sales space hit a near 10-year high.The Commerce Department also reports the median price of a house also declined three percent in April from March. This after home builders broke ground on fewer new construction projects for the second straight month.New home sales only make up about a tenth of the housing market. The rest are considered existing or previously-owned homes.Dave Anthony, FOX News.Adapted from http://www.kekenet.com/broadcast/201903/579400.shtmlVOCABULARY1. surge v. (of prices, profits, etc. 物价、利润等) to suddenly increase in value 急剧上升;飞涨;激增。例如:Share prices surged. 股价猛涨。2. median n. having a value in the middle of a series of values 中间值的;中间的。例如:the median age / price中年;中等价位QUESTIONSRead the passage. Then listen to the news and fill in the blanks with the information (words, phrases or sentences) you hear.New home sales have been like a yo-yo the last two months, (Q1) __________________ more than (Q2) ____________ percent in April. The biggest (Q3) __________________ in two years coming down from a (Q4) _________________ in March when the sales space hit a near 10-year high.The Commerce Department also reports the (Q5) _______________ of a house also (Q6) _________ three percent in April from March. This after home builders broke ground on fewer new (Q7) _________________________ for the second straight month.New home sales only make up about (Q8) __________ of the housing market. (Q9) _____________ are considered (Q10) ____________________ or previously-owned homes.Dave Anthony, FOX News.KEYRead the passage. Then listen to the news and fill in the blanks with the information (words, phrases or sentences) you hear.New home sales have been like a yo-yo the last two months, (Q1) dropping more than (Q2) 11 percent in April. The biggest (Q3) decline in two years coming down from a (Q4) surge in March when the sales space hit a near 10-year high.The Commerce Department also reports the (Q5) median price of a house also (Q6) declined three percent in April from March. This after home builders broke ground on fewer new (Q7) construction projects for the second straight month.New home sales only make up about (Q8) a tenth of the housing market. (Q9) The rest are considered (Q10) existing or previously-owned homes.Dave Anthony, FOX News.

第九届教学大赛英语专业组特等奖王慧说课

说课点评:教学经验丰富,教学模式与授课中呈现的一致,即SPICM模式。且本处较为具体地解释了5P,即学生预习、参与、练习、展现和产出(2'23''-2'49'')。教学目标明确,即在着重训练学生对词汇知识、对比的有效手段等语言知识的掌握、高效地理解课文等的基础上,更加突出训练学生的基于输入的产出能力。教学过程分时清楚,不同阶段完成不同的任务,重点强调课前预习。在布置预习任务时,能有效结合课文主要内容(4'17''-5'05''),在帮助学生理解课文的同时,有效地激发学生广泛阅读,以达到拓展学生的相关人文知识的目的。课堂教学注重课文信息提炼与形式转换,对比东方、西方文明的不同。与教学目标相吻合,教师注重让学生自己讨论总结以刻意训练其产出能力。四类活动设计由易到难,学生首先搜索列举简单事实,到最后发表意见,上升到训练思辨能力层面上来(5'18''-9'50'')。整个课堂设计完整,课前、课堂活动安排合理。教师具有较高的综合素质,说课过程中英语表达偶尔出现欠流畅现象。但能在短时间内有效调整自己,显露出较为扎实的语言基本功。建议:说课部分有套路化倾向,可与教学案例结合更紧密,更为具体地描述每个教学环节的主要内容和实施手段。应提高表述效率,避免给人造成对文章内容不熟悉的印象。点评专家:许明武教授

第九届教学大赛商务英语专业组特等奖霍雨佳授课

授课点评:总体上,霍雨佳老师对整个单元的主题和各部分内容熟悉,理解准确,整体设计完善合理,授课重点突出,所选教学展示内容能很好发挥其自身优势。主要特点如下: 一、沉稳自然,教能优秀。霍雨佳老师授课沉着冷静,有条不紊,胸有成竹;语言流利,语音准确,语速适中;教态自然,亲和力强,能引导学生积极主动配合。作为语言教师其综合素质和教学能力优秀。二、宏观安排合理,微观处理得当。本次比赛与以往不同,要求以一个单元进行整体教学设计。霍雨佳老师宏观上对每个部分均有设计,皆有具体目标要求、授课步骤、重点难点、语言技能训练等,且语言技能和商务技能兼顾。其整体设计合理,综述层次分明。微观上表现在教学展示中,仅突出Talking Business? Watch Your Language整篇课文中所讨论的humor和witty remarks在商务谈判或交流中的使用,以点带面,以少概多。三、衔接自然,详略得当。授课思路清晰,陈述有序,条理分明,自然推进。从授课意图,课文内容简介,学生小组信息阅取,信息归纳,以例释之,再到课文内容取舍利用,都显得合理恰当,有序有节,自然连贯。四、重点突出,环环紧扣。教学展示中重点突出Dealing with Humor in Intercultural Business Talks。从怎样使用和为何使用humor/witty remarks引入,环环相扣,步步扩展,很好地推出授课重点和展开教学环节。其PPT简洁,用语流利明了,讲述清楚易懂。五、互动良好,掌控有度。在约4次互动环节中,问题明确,任务清楚,引导适当,并注意启发学生思维。互动时间从约25秒到2分30秒不等,选手把握准确,不拖泥带水,干净利落。从问题设计,时间把控,互动开展,都恰当好处。六、发挥优势,尽展才能。该选手曾有interpreter的经历,教学展示中较好利用其自身优势,尽展其口译经验、技能和策略。以“红茶”的翻译为例(用时4分20秒),讨论witty remarks and humor in business talks,举例有趣(What’s the ship that never sinks? -- Our partnership),逐步扩展,进而推出更多讨论内容,且能够放得开,收得拢(先后用时9分钟),但均能围绕主题,突出授课重点,其口译才能也展现无遗。有待改进提高之处在于,霍老师在教学展示中语言技能训练稍显不足;课文内容利用不够充分;对学生思辨能力培养应有更多重视。些微不足,但瑕不掩瑜。这是一堂高质量的课堂实践教学,展现了一位优秀教师不凡的语言、能力、素质和风采,其职业生涯发展可望更加辉煌。点评专家:邓海教授

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