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I am not happy with the sales figures for this year so far.

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I'm afraid the competition has

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taken a lot of our customers.

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What about customer loyalty?

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Can't we do something about that?

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Well, we could start a campaign

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to increase that loyalty.

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Have you got any ideas, Anna?

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The only idea I have at the moment

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is in the form of a competition.

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Competition?

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Yes, well, I was thinking that we could encourage

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our customers to persuade their friends

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and families to join our loyalty plan.

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And then?

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Well, the customer who has brought us

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the most customers

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will get a free holiday in Florida.

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But how do we know

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that the new customers will stay with us?

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How about this: the new customers

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will have to spend at least $50 a week

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for six months before the customer gets his prize?

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That sounds like a plan.

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I like it. Let's do it.

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But we have to start an advertising campaign

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to let people know what we are doing.

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And we have to be careful about the information

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we give to the customers, not like last time.

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Yes, the last competition was a disaster.

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We had to give away 1750 iPads

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because somebody printed the solution

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on the bottom of the competition cards!

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And that certainly did not help

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with the sales figures.