WEBVTT

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What did you say?

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We talked about the specifications for packaging and Angela said our cost would go up 2%. But, I don't think we have unique labeling for the goods of this order.

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Donald, do you have the label samples on hand?

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Just a minute! I've got one in my office.

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OK, thank you! Well, a nice, interesting and clear label is important in marketing a product because visual appeal alone can make a huge difference with

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the average customer and a good label is a great place to start.

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I agree. A label with company name and logo that are captivating and easily identified can not only draw customers, but also spread our brand.

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But, it's not easy to create an effective and impressive label.

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I read that a label says something of a company because it reflects so much important information, especially the wisdom and concept of a business.

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An original design can grab the attention of viewers to purchase the product and add to its visual appeal.

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Thank you, Angela. I'm glad to hear that you guys have so much professional knowledge about labeling and packaging.

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Now, let's see if this sample meets the criteria we mentioned just now. Maria?

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From my intuition, the color is too light to grab people's attention.Donald, what do you think of it?

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It seems the printing quality needs to be improved. Otherwise, it is likely to be scratched off.

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Sounds reasonable. Angela, please take notes of these opinions and communicate with the design department of the factory afterwards to make improvements accordingly.

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All right, no problem.

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Shall we contact Isabella to discuss the possibility of sharing the cost of packaging and labeling?

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I don't think that's a good idea. We shall bear the cost this time, which will show our sincerity for cooperation.

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So long as they are satisfied with our products, they will certainly place more orders.

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OK, I got it. This is called "throwing a long line to catch a big fish".

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Aha, you have mastered the essence of doing business.