BP, or British Petroleum, is one of the most recognizable brands on the planet.
The name BP was first used in the early 20th century.
This is an early advertisement...
...but this flag logo was soon replaced...
...by the company's world-famous green and yellow shield logo.
This logo lasted for 80 years.
Then in 2000, BP designed a new symbol.
It was called the Helios and it represented a clean, green, eco-friendly company.
At least, it was supposed to.
Unfortunately for BP,...
...the brand became associated with a terrible environmental disaster.
On Tuesday 20th April 2010,...
...11 men were killed in an explosion in the Gulf of Mexico.
The explosion occurred on the offshore oil rig Deepwater Horizon.
The explosion caused huge amounts of oil to spill into the ocean,...
...causing pollution and killing a lot of the area's sealife.
Two months after the disaster,...
...it was estimated that up to 40,000 barrels of oil were still spilling into the ocean every day.
Beaches which were usually busy became empty and deserted,...
...and the tourism and fishing industries were badly affected.
The accident damaged BP's brand,...
...and the eco-friendly image represented by the Helios logo...
...needed to be rebuilt.
BP has had to work hard to rebuild its reputation.
It spent $14 billion on cleaning up the coastline...
...and funded a series of adverts promoting tourism in the Gulf Coast states.
BP's image was badly damaged by the Deepwater Horizon disaster...
...but BP still has a strong brand.
And if the company wants its Helios logo to represent a green and eco-friendly image,...
...it will have to continue to work hard to rebuild its reputation.