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Creativity is our ability to look at a problem 

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and come up with a good solution to solve it. 

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Once we understand this, 

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we realize that it has nothing to 

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do with the subject matter, 

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job or what we study. 

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There are creative inventors and creative artists, 

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but there are also very creative cleaners and highly creative teachers. 

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People we worship for their creativity, 

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often just connect different ideas in a beautiful new way 

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and make them commercially successful. 

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While all of us are creative, 

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we differ in the way that we are and to what extent. 

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Michael Kirton came up with the Adaption-Innovation Theory. 

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He believes that when we solve problems, 

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we are either more adaptive or more innovative. 

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People who are more adaptive-creative, 

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try to do things better. 

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People who are more innovative-creative, 

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try to do things differently. 

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To solve a specific problem, say, 

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that of smelly cat litter, 

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 both types would use a different approach. 

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More adaptive types look for a solution inside the box. 

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They might try to create better cat litter 

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by looking at its chemical properties, 

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then increase the size of the sand particles 

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and finally add some refreshing tropical scent. 

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More innovative creatives, think outside the litter box. 

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They come up with cat diapers, 

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cat schools for good manners or a robocat.

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If we want to become more creative, 

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we first have to build a collection of knowledge and memories, 

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ideally by seeking new experiences. 

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Only then can we increase the dots in our brain that we can connect. 

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Clayton Christensen from Harvard Business School, 

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recommends that parents should fix things 

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at home all by themselves. 

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Their children then learn that problems 

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can be solved by ourselves and in many different ways. 

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Jack Matson, professor of creativity at Penn State University, 

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recommends to dress for failure. 

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This gives us a new perspective and the ability to play new roles. 

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Marc Schwyn, founder of MinuteVideos 

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suggests practising saying yes! 

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Because whenever we say yes, 

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we open the door to new experiences. 

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Can you help me? 

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Want to try my ice-cream? 

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Can I talk to you? 

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Yes! 

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Yes! 

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Yes!